A further great advantage is the fact that many customers who buy such info products are inclined to be repeat buyers. They belong to a tightly defined niche, it can be a hobby or passion, and therefore their desire for an ongoing supply of information can be high. There is thus the possibility of offering a starter product followed by more advanced products which will cost more to purchase. Once a connection is made with these customers, a bond built and trust established they tend to hang around for a long time. You can position yourself as the person that they go to source such specific information to the point where to earn additional income, create an in demand product and offer it for sale. Facts prove that a fair proportion will buy it.

The third massive advantage of having an info marketing business is the great appeal of operating with little or no actual contact with your customers apart from emails. There is actually no face to face contact to the point where you will probably never meet or talk to any of your customers. This is great if you are operating from a room in your home. No need for business premises and staff and all the cost and hassle that can provide. It can be a faceless as you like. That is not to say that you can't interact with customers. The importance of utilising video marketing has become more important for raising profile, presenting yourself and creating a relationship with prospects and customers. Those who are questioning whether to buy or not will be much more persuaded to when they see you in a video and thus can relate to you.

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